DMS Progrowers - Direct Management Services - kiwifruit and avocado post-harvest operations, orchard management & employment, Bay of Plenty, New Zealand.

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Former Zespri CEO joins DMS Board as Director

Friday, May 25, 2018

Tauranga-based DMS, the leading kiwifruit and avocado orchard management and post-harvest operator, has announced the appointment of former Zespri International CEO Lain Jager as Board Director.

Mr Jager was previously CEO for Zespri International, a $2.3B Kiwifruit Marketing and Innovation company exporting 450,000 tonnes of Kiwifruit annually to 53 markets from five supply locations.

During his nine-year term as Zespri CEO, Mr Jager won international recognition as a proven leader in marketing and innovation management, international business relations, supply chain logistics and human resources.

“I am incredibly excited to be joining the Board of DMS,” said Mr Jager. “DMS has an outstanding track record of prudent financial management, operational excellence and an unrelenting focus on maximising returns for its growers.”

Since leaving Zespri in December 2017 Lain has been involved in several investment projects across the Agribusiness and Tourism sectors in addition to working with a number of businesses in Governance or Strategic Advisory roles.

Mr Jager continued, “In choosing to join the DMS Board I was mindful of DMS’s long term support of Zespri and the Kiwifruit Industry’s SPE structure as well as its strong support of SunGold.”

DMS Joint Managing Director, Craig Greenlees, added, “We’re thrilled to have Lain join our Board as Director at an important time in our company’s history. Lain’s proven track record and industry experience means DMS will continue to be in a position to drive innovation throughout our industry and maximise returns for our growers and investors.”

For more information, or to speak to Mr Jager, please contact:
Bruce Macdonald
027 222 4700

About DMS Progrowers
Based in Tauranga, DMS is a leading kiwifruit and avocado orchard management and post-harvest operator.

Established in 1989 by Craig Greenlees and Paul Jones, DMS manages over 100 orchards and has over 100 full-time staff, employing another 1,000 plus seasonal contractors and workers in Te Puna and Te Puke.

DMS is a member of the G4 Kiwifruit Group, which provides 32% of Zespri's Class One crop. Locally owned and operated, DMS’ brand promise is “Increasing Grower Profit”.



Kiwifuit Operations More info


Avocado Operations More info

DMS Calendar July 2019


  • Continue Psa protective spray programme
  • Pollination
  • Canopy management: leader work
  • GAP Grower inspections
  • Leaf tests and foilar fertiliser applications
  • Pest and disease sprays - follow spray programme
  • Full bloom date
  • Male pruning


  • Harvest
  • AvoGreeen pest monitoring
  • Follow fertiliser programme
  • Bees out
  • Renew AvoGreen contract