DMS Progrowers - Direct Management Services - kiwifruit and avocado post-harvest operations, orchard management & employment, Bay of Plenty, New Zealand.


Board of Directors


DMS 2021-20-Peter DeLuca

Peter DeLuca

Peter was appointed as Independent Chairman of DMS in September 1999. Peter is a senior partner in Hamilton commercial law firm Tompkins Wake and is an experienced company director across a range of sectors. In legal practice his areas of expertise include company law and corporate governance. Peter has been a member of the Institute of Directors since 1993 and currently holds a role on the board of the Waikato Branch of that organisation.

Joint Managing Director

DMS 2021-46-Criag Greenlees

Craig Greenlees

Craig has been involved in the kiwifruit industry as an orchard owner and manager since 1983. Along with Paul Jones, Craig is a founder and owner of DMS, which was established in 1989. Craig became active in industry politics in the early 90s and was subsequently selected as one of its leaders to chair Zespri. Craig served on the Zespri board for 15 years, standing down in mid-2014. Craig’s primary focus within DMS is on financial, supply chain, industry matters, and other investments. Craig and his family have a significant investment and commitment to the kiwifruit industry.

Ph: 021 722 649

Joint Managing Director

DMS 2021-25-Paul Jones

Paul Jones

Paul, along with Craig Greenlees, is a founder and owner of DMS and has been involved in the Kiwifruit industry for over 20 years as a grower and manager. Paul has led the orchard management team of DMS with a focus on orchard productivity and grower profit. He is also actively involved in postharvest operations. Paul has been a member of the New Zealand Kiwifruit Growers Incorporated (KGI) Forum since it was formed in 1995 and has served on numerous work groups and committees with the representative body. Paul was elected as a Zespri Director in 2014. Paul and his family have a significant personal investment in the kiwifruit industry.

Ph: 027 494 5948


Glenda Hutchison

Newly appointed - information to come


DMS 2021-40-Melvin Walker

Melvin Walker

Melvyn’s experience was with NZ Dairy Group from 1978 in their electrical new project team and spent the next few years modernizing and automating there old and new factory’s. In 1985 Melvyn started his own electrical business still working with NZ Dairy.

Melvyn purchased his first kiwifruit orchard in 1986 and has since grown and invested in all layers of the industry and has also spent some time as Chairman of a private school.

Melvyn is a committee member of the DMS Supply Entity Group.


DMS 2021-12-Lain Jager

Lain Jager

Lain grew up alongside the Waiwhakaiho river under the slopes of Mt Taranaki in New Plymouth. He completed a Masters Degree in Social Sciences at the University of Waikato in Hamilton in 1993 before working for the Sheraton Hotel Chain in Auckland and Rotorua and Fletcher Challenge Steel and Wire in Otahuhu in the early years of his career. Lain joined Zespri in 1999 as Human Resources Manager, was appointed GM Supply Chain in 2004 and Chief Executive Officer of Zespri in December 2008. Lain lives on a lifestyle block in Tauranga with his wife Debra and their youngest son Jed.

Lain completed his time as Zespri CEO in December of 2017 and is now involved with a number of investment projects mostly in the Agriculture and Tourism industries. Lain acts as a strategic advisor to a number of CEO’s and is a Director of Spring Sheep and DMS.

Alternate Director

DMS 2021-63-James Greenlees

James Greenlees

James graduated from Waikato University in 2008 with a Bachelor of Management Studies (BMS) majoring in Accounting. He is a Chartered Accountant (CAANZ).

After finishing his studies, he moved to Auckland to work for Grant Thornton, in Advisory and Corporate Finance. His work there including being an advisor to the Statutory Managers of the Allan Hubbard entities. James has also worked in London for Royal Bank of Scotland, Financial Conduct Authority and Clear Channel. Returning to New Zealand in 2015, James worked for Zespri, and is now the General Manager of Grove Avocado Oil New Zealand.

James has grown up in the kiwifruit industry and has a substantial investment in the industry.

Alternate Director

DMS 2021-30-Dom Jones

Dominic Jones

Dom joined the DMS board in 2020 having returned from London where he worked in the banking sector.

Since returning, Dom established Origin Capital Partners, a funds management firm which in 2021 raised an $85m Fund to invest exclusively in the kiwifruit sector. Through this Dom is actively involved in the kiwifruit industry on a daily basis. Dom is also a member of the New Zealand Kiwifruit Growers Incorporated (NZKGI) Forum, and along with his wife has had personal investment in kiwifruit orchards throughout the BOP and Kerikeri since 2013.


Kiwifuit Operations More info


Avocado Operations More info

DMS Calendar August 2022

Budbreak enhancers

  • Continue Psa protection
  • Winter pruning
  • Fertiliser application
  • Grafting
  • Order Bee hives
  • Check frost protection systems
  • Fertiliser application
  • AvoGreen pest monitoring
  • Export season starts
  • Maturity testing
  • Structural pruning
  • Second round of injecting sick trees - for Phytophthora control