DMS Progrowers - Direct Management Services - kiwifruit and avocado post-harvest operations, orchard management & employment, Bay of Plenty, New Zealand.


Board of Directors


Peter DeLuca

Peter was appointed as Independent Chairman of DMS in September 1999. Peter is a senior partner in Hamilton commercial law firm Tompkins Wake and is an experienced company director across a range of sectors. In legal practice his areas of expertise include company law and corporate governance. Peter has been a member of the Institute of Directors since 1993 and currently holds a role on the board of the Waikato Branch of that organisation.


Craig Greenlees

Craig has been involved in the kiwifruit industry as an orchard owner and manager since 1983. Along with Paul Jones, Craig is a founder and owner of DMS, which was established in 1989. Craig became active in industry politics in the early 90s and was subsequently selected as one of its leaders to chair Zespri. Craig served on the Zespri board for 15 years, standing down in mid-2014. Craig’s primary focus within DMS is on financial, supply chain, industry matters, and other investments. Craig and his family have a significant investment and commitment to the kiwifruit industry.

Ph: 021 722 649


Paul Jones

Paul, along with Craig Greenlees, is a founder and owner of DMS and has been involved in the Kiwifruit industry for over 20 years as a grower and manager. Paul has led the orchard management team of DMS with a focus on orchard productivity and grower profit. He is also actively involved in postharvest operations. Paul has been a member of the New Zealand Kiwifruit Growers Incorporated (KGI) Forum since it was formed in 1995 and has served on numerous work groups and committees with the representative body. Paul was elected as a Zespri Director in 2014. Paul and his family have a significant personal investment in the kiwifruit industry.

Ph: 027 494 5948


Tony Leicester

Tony's background is with Challenge Corporation Wellington, in roles such as senior management, marketing, sales and staff development, prior to his purchasing of a nine hectare kiwifruit orchard in the Hawke's Bay in 1992.

Appointed to the DMS Progrowers Board in October 2011, Tony is also a committee member of the DMS Supply Entity Group and was voted onto KGI as their representative in 2009.





Lain Jager

Lain grew up alongside the Waiwhakaiho river under the slopes of Mt Taranaki in New Plymouth. He completed a Masters Degree in Social Sciences at the University of Waikato in Hamilton in 1993 before working for the Sheraton Hotel Chain in Auckland and Rotorua and Fletcher Challenge Steel and Wire in Otahuhu in the early years of his career. Lain joined Zespri in 1999 as Human Resources Manager, was appointed GM Supply Chain in 2004 and Chief Executive Officer of Zespri in December 2008. Lain lives on a lifestyle block in Tauranga with his wife Debra and their youngest son Jed.

Lain completed his time as Zespri CEO in December of 2017 and is now involved with a number of investment projects mostly in the Agriculture and Tourism industries. Lain acts as a strategic advisor to a number of CEO’s and is a Director of Spring Sheep and DMS.


Kiwifuit Operations More info


Avocado Operations More info

DMS Calendar May 2022

  • Maturity monitoring
  • Harvest
  • Post-harvest foliar feed
  • Frost protection
  • Continue Psa protection
  • Structural pruning
  • Fertiliser application
  • AvoGreen pest monitoring
  • Inject trees - Phytophthora control